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ECONOMY OFFSET PRINT AND DIGITAL SERVICES PRESENTS
JUN
21
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Roy Beaupain
The Way I See It
 

Cutting Back on Good Things

I was reading a gardening blog and came across an article about bringing geranium plants inside to continue growing throughout the colder months. The advice given was simple: Before frost, bring your geraniums inside. Water when dry. Put it in a south or west-facing window. In February or March, cut it back a couple of inches so that it will grow and bloom again in summer.

Here’s the way I see it: This is a wise reminder that sometimes we have to cut back on good, even beneficial, things in our lives in order to flourish and grow.

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Idea of the Week
Trim the Fat: What Your Logo Doesn't Need
MORE THAN MEETS THE "I"

How do you decide on how a logo should look? Is it based on what's popular or trending? On the profession or industry? Logos are one of the most integral parts of your brand and creating the right logo that will withstand the test of time can be challenging.

When designing a great logo there are many things to keep in mind, such as fonts, colors, and how it will look when printed. With everything to think about when designing a great logo, try looking at it from a different angle. Consider what the logo doesn't need.

Hand Holding a Business Card

A logo doesn't need to convey what the business is or does. While that certainly works in some circumstances, logos are capable of adding meaning to the brand and keeping the brand top-of-mind without an immediate connection to the brand's product. The relevance of a logo to the product or business can be unique and different, which will only help to add intrigue, interest, and engagement.

Think of a brand like Nike and their logo. With just a simple, curved line, that one little swoosh represents motion and speed, which are synonymous with athleticism. This is what Nike stands for. The brand is so popular with this logo that there really isn't even a need for the tag "Nike" to be seen anywhere - you see the swoosh, you know it's Nike. Nike doesn't need a shoe as their logo to connect with their potential buyers. Here, the swoosh is just as relevant.

Although Nike uses a symbol for its logo, your logo doesn't need a symbol. Having only a symbol for a logo design doesn't always serve its purpose, and sometimes, a wordmark logo is the much better fit. Some examples of popular wordmark logos include eBay, Coca-Cola, and Disney.

wordmark logos: ebay

You may wish to consider your preference for a wordmark or symbol logo. One may potentially connect the audience with the brand better than the other. Again, think about how the logo will look when printed on shirts, cards, and other items to make sure the message and meaning are clearly understood.

Mandy Lee Logo Example

Most importantly, a properly planned logo design is key. Determine what is the best way to connect the audience with the brand, and remember that just because it's relevant doesn't mean it's best. To communicate a brand through a logo, consider: does it require a wordmark? Is a symbol necessary? You may also want to integrate a tag, but a logo typically works best when it is able to stand on its own. Creating a logo that will not only stand out but will also adapt to its surroundings makes a huge difference in getting consumers to recognize the brand.

By taking the time to consider what your logo doesn't need, you can then tailor it to meet the needs of the audience and the brand. This will help you stand above your competitors while saving you time and money in the end.

See more great ideas like this!
Click here to visit the Economy Offset Print and Digital Services - Ideas Collection.
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MARKETING
Marketing Tip
Marketing Bundles
A WIN-WIN FOR BUSINESSES AND CUSTOMERS

Marketing bundles are a win-win for businesses and customers. By upselling and cross-selling, companies boost sales and give customers opportunities to save money.

Bundles can be a creative way to mix slow-moving or lesser-known products with high-demand products. And because bundles offer a higher perceived value to the customer, they are an enticing way to boost sales. Bundles often get more attention during holidays and seasonal promotions; however, they are a great way to move products throughout the year, especially when you highlight the dollar amount saved when choosing a bundle.

Another way to bundle your products is with a buy more, save more strategy. For example, if customers buy two items, they save 15%. If they purchase three items, they can save 20%, and four or more, they save 25%.

You may also consider a free shipping bundle. For example, spend $49 or more and receive free shipping. Shipping costs are a common cause of shopping cart abandonment, so free shipping is often a great way to boost sales.

Bundles decrease distribution costs and marketing costs when one buyer purchases more than one item. If you’d like help promoting your marketing bundles, our creative team is here to help! Stop by or give us a call today.

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Uncommon Product
Vertical Accordion Brochure
A GREAT WAY TO GRAB ATTENTION

Vertical accordion brochures are a great way to grab attention and get noticed. They are unique because they open tall (vertically) instead of wide (horizontally), like most accordion brochures.As you would guess, accordion brochures typically expand in a zig-zag pattern with four or more panels, creating a piece that expands like an accordion when opened.

Vertical accordion brochures give you the opportunity to share a multitude of divided information or present tall graphics. They are compact, easy to hold, and make a lasting impression! If you’d like a custom quote or help creating the perfect vertical accordion brochure, give us a call today!

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Tech Tip
Google Docs Word Count
AN IMPORTANT TOOL TO TRACK YOUR PROGRESS

Whether you are writing content for a school paper, legal proceedings, journalism, advertising, or a social blog, word count can be an essential tool to track your progress.

Word count limits are often imposed to ensure writers explain themselves in a timely manner, encouraging them to think wisely about what content is critical to include within a limited space.

Google Docs makes it easy to see a live word count in any document, showing the number of words in the whole document or just a selection. To enable it in Google Docs, select Tools > Word count at the top of the page from the menu above the toolbar. A pop-up will appear, showing the number of pages, words, characters, and characters excluding spaces in the document. Here is the shortcut to quickly toggle these on or off: On a Mac, press Command + Shift + C. PC users press Ctrl + Shift + C.

You may also enable the “Display word count while typing” option. Your word count will appear in the lower-left corner of your screen, constantly updating as you type. Remember the Google Docs word count tool does not include text inside headers, footers, or footnotes.

If you’d like helpful tips for your next print project, we’d love to help! Check out our website or give us a call today.

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Fun@Work

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